Strategy Development: Creating and planning digital marketing campaigns that align with business goals, targeting the right audience across the appropriate channels. Producing engaging content for websites, social media, blogs, emails, and ads to attract and retain customers. Campaign Management: Monitoring, optimizing, and adjusting digital campaigns (like SEO, social media ads, and PPC) to ensure they meet performance goals. Analytics and Reporting: Analyzing data from campaigns to measure success, gather insights, and report performance, enabling data-driven decisions. Web Development: Collaborating with the development team to ensure website functionality, optimize user experience, and integrate marketing tools to enhance campaign performance.

Digital Marketing Training

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TRAINING ON DIGITAL MARKETING

In today’s digital age, having a strong online presence is essential for any business to succeed. At FARE Labs, we offer expert digital marketing training designed to help businesses grow, attract the right audience, and improve their online visibility. Our tailored strategies ensure that your brand reaches potential customers effectively, boosting engagement and conversions.

Objectives

Increase Brand Awareness: Expanding visibility and making your brand recognizable to a larger online audience.
Drive Website Traffic: Directing potential customers to your website through various online channels.
Generate Leads: Attracting and capturing potential customer information for future engagement and conversions.
Increase Sales and Conversions: Turning prospects into paying customers through targeted, optimized marketing efforts.

What is to learn?

1. Search Engine Optimization (SEO)

Improve your website’s ranking on search engines like Google and attract organic traffic. Our SEO strategies include keyword research, on-page optimization, technical SEO, and high-quality link building to ensure your website stays ahead of the competition.

2. Pay-Per-Click Advertising (PPC)

Maximize your ROI with targeted paid advertising campaigns on Google Ads, Bing Ads, and social media platforms. We create data-driven ad strategies that focus on high-converting keywords and compelling ad copies to generate leads and sales.

3. Social Media Marketing (SMM)

Engage with your audience on platforms like Facebook, Instagram, Linked In, and Twitter. Our social media experts create and manage content, run ad campaigns, and analyze performance to grow your brand’s online presence.

4. Content Marketing

High-quality content is key to attracting and retaining customers. We provide blog writing, website content, infographics, and video marketing services to create valuable content that enhances brand credibility and boosts search rankings.

5. Email Marketing

Stay connected with your customers through targeted email campaigns. We design and automate email marketing strategies that drive engagement and conversions, from newsletters to promotional emails.

6. Website & UI/UX Design

A well-designed website is essential for user engagement and conversions. We specialize in modern, responsive, and user-friendly web designs that ensure a seamless browsing experience across all devices. Our UI/UX solutions focus on functionality, aesthetics, and accessibility.

7. Social Media & Digital Graphics

Make an impact online with custom-designed social media posts, banners, and ads. We design eye-catching visuals tailored for platforms like Instagram, Facebook, LinkedIn, and Pinterest, ensuring your brand stays visually consistent and engaging.

8. Website Development

WordPress is a popular CMS known for its user-friendliness, flexibility, and large community support. In this training, you’ll learn to install WordPress on both local and live servers, navigate the admin dashboard, and manage posts, pages, themes, plugins, and settings. You’ll explore how to install and customize themes, use the WordPress Customizer for layout changes, and create child themes to safely make customizations. The course will also cover plugins, teaching you how to install, manage, and troubleshoot them, while introducing essential plugins like Yoast SEO and WooCommerce. Additionally, you’ll master content creation using the Gutenberg editor, organize content with categories and tags, and manage media for SEO. Finally, you’ll learn basic HTML, CSS, and JavaScript to customize themes and add interactive features like image sliders.

Practical Applications

1. Hands on Training

Campaign Creation
Content Development
Analytics and Reporting
UI/UX & Graphic Designing
Web Development

2. Data Analysis in Digital Marketing

Traffic Analysis
Conversion Tracking
A/B Testing
Customer Behaviour Insights

3. Troubleshooting Common Issues in Digital Marketing

Low Website Traffic, Conversion Rates, High Bounce Rate
Poor Social Media Engagement
Ad Spend Wastage in Paid Campaigns
Email Deliverability Issues
Lack of Consistent Theme or Style & Overuse of Fonts

Responsibility

Strategy Development: Creating and planning digital marketing campaigns that align with business goals, targeting the right audience across the appropriate channels. Producing engaging content for websites, social media, blogs, emails, and ads to attract and retain customers.
Campaign Management: Monitoring, optimizing, and adjusting digital campaigns (like SEO, social media ads, and PPC) to ensure they meet performance goals.
Analytics and Reporting: Analyzing data from campaigns to measure success, gather insights, and report performance, enabling data-driven decisions.
Web Development: Collaborating with the development team to ensure website functionality, optimize user experience, and integrate marketing tools to enhance campaign performance.

Requirements - Skills, Knowledge, and Abilities

1. Commitment to the Program: Basic Knowledge of Search Engine Optimization, Pay Per Click Advertising, Content Creation, Social Media Management, Email Marketing, Data Analysis, UI/UX and Graphic Design and Web Development.

2. Knowledge: Basic knowledge of digital marketing tools (such as Google Analytics, SEMrush, Mailchimp, etc.), marketing strategies (including inbound marketing, conversion rate optimization, etc.), and branding (understanding how to develop and manage a brand’s online presence effectively). Staying updated on trends and best practices in digital marketing is essential to remain competitive, including understanding the latest algorithm changes. Additionally, knowledge of UI/UX design and graphic design principles (such as font typography and design principles) is important for creating effective digital experiences.

Designation: Digital Marketing Trainee

Section: Training

Qualification: Any Graduate/Post Graduate

Fees: As Per Industry Standards

Experience: Freshers / Professionals

Employment Type: Short Term / Long Term

Location: Gurugram, Haryana

Note:

Limited Spots Available! Don’t Miss This Opportunity to Advance Your Digital Marketing Skills!

For any further inquiries or additional information, please reach out. We look forward to supporting your journey in Digital Marketing excellence!

FARE Labs – Empowering the Future of Digital Marketing

Digital Marketing Training

TRAINING ON DIGITAL MARKETING

Objectives

What is to learn?

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